Black Friday Starts HERE
Serious Savings Start With Serious Deals
Four standout deals kick off a whole lot of savings
We're bringing together some of our favorite gear, standout styles, and deals worth getting excited about ,with even more to discover throughout our Black Friday event.
We're kicking things off with four Doorbuster deals, featuring seriously good savings on select GWG favorites. No codes. No extra steps. Just shop and save.
Style with Purpose
Comfort, Style and Concealed Carry
A flattering fit, a pretty pop of teal, and concealed-carry features that make these leggings more than just another pair in your closet.
Designed with women who carry in mind, Defender Leggings feature a discreet holster, full trigger-guard protection, and an improved retention strap.
BLACK FRIDAY DOORBUSTER
NOW $45 — SAVE 50%
Range Day Attitude
For The Love Of Shooting
Whether you're heading to the range or just showing off what you love, the Teal Pistol Trio Hoodie brings a little shooting personality to your casual style. Featuring a subtle, tone-on-tone Ruger Max-9 trio graphic, it's an easygoing favorite with just the right amount of attitude.
BLACK FRIDAY DOORBUSTER
NOW $25 — REGULARLY $60
Packed With Purpose
More Than Just A Backpack
A backpack should do more than carry your essentials. The Midnight Deluxe delivers everyday versatility with a dual-entry concealed-carry compartment featuring lockable zippers, plus plenty of room for everything else your day calls for.
With comfortable mesh padding, a dedicated laptop or tablet sleeve, and convenient side pockets, this pack brings together practical storage and concealed-carry functionality in one streamlined design.
BLACK FRIDAY DOORBUSTER
NOW $30 — REGULARLY $60
Worn. Loved. Repeat.
The Hat You'll Keep Reaching For
Some favorites are hard to replace. One of our own loves her OG Hat so much she's already worn through two! With its classic GWG style, breathable mesh back, and adjustable snap closure, it's an easy go-to for everyday wear.
If you don't have yours yet, here's your chance to make it a favorite.
BLACK FRIDAY DOORBUSTER
JUST $15 — REGULARLY $25
SHOP ALL BLACK FRIDAY MARKDOWNS
There's more to Black Friday than Doorbusters! Explore markdowns across apparel, shooting accessories, hunting gear, home finds, and more. You never know what you'll discover.