Meet Concealed Casual: Casually Styled, Seriously Protected


“Even in the best and most peacefully civilized countries, many occasions arise when a woman, versed in the knowledge and use of firearms, may find that information and skill of great importance.”

– Annie Oakley


After being in the industry for 10 years and personally carrying firearms for the last 15 years, there’s one thing we’ve come to realize: a woman can never be too prepared or too protected.

As the number of women shooters have grown exponentially, it’s become easier and easier to stay protected but many times that comes at the expense of the element of surprise. Some of our loyal customers were proud to be a “GWG” but were looking for something more discreet to wear while they were carrying concealed. That’s where the idea for our Concealed Casual line was born.

We wanted to design a concealed carry collection that is both a fusion of our favorite elements – fashion, athletic, and loungewear – while creating its own dynamic. A collection that is laid back and casual and yet discreetly defensive – hence the new “CC” logo and muted branding. We’re excited to debut our Concealed Casual collection, featuring soft fabrics, relaxed lines, and serious protection.

Welcome to the family, CC!

The Concealed Casual collection features solid colors and patterns, including our signature camo pattern, Shade. The collection is offered in sizes XS to 2X, including our new size, XXL. Concealed Casual is an affordable CCW lifestyle collection, with prices ranging from $49.99 to $139.99.

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